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In The Spotlight

Between Agriturismi and Rural Retreats: What Are They and Why Staying in a Rural Area of Italy Will Make You Happier

  • Writer: Giada Jannotti
    Giada Jannotti
  • 3 days ago
  • 5 min read

Escape the hustle and bustle of city life, and imagine a destination where the serene countryside meets rich culture and delightful cuisine. Welcome to the world of agriturismi: a uniquely Italian experience that promises to leave you feeling more connected to nature, more in tune with your surroundings, and ultimately, a little happier. Discover what agriturismi are, their significance in Italian culture, and why staying in these rural havens offers such a transformative travel experience.



What Are Agriturismi?


Agriturismi are essentially working farms that offer accommodations to guests. Originating from a blend of the Italian words "agricoltura" (agriculture) and "turismo" (tourism), these establishments allow travelers to immerse themselves in the rural lifestyle while enjoying the comforts of home.


Typically, an agriturismo will feature rustic accommodations, often in restored farmhouses or villas, where guests can enjoy local cuisine made from fresh ingredients sourced right from the farm. In. most recent years, agriturismi have evolved and put hospitality at their core.


Today, staying in an Agriturismo is not just a farmstay holiday; it has evolved into a proper rural retreat. It's an experience, it's connecting with the land and its people, the hosts, and getting involved in local activities that help you rediscover the beautiful Italian territory. Whether it's picking olive trees in October, learning how to make pasta, or going truffle hunting, the emphasis on local produce exemplifies the Italian dedication to quality, tradition, and sustainable farming practices.


Eye-level view of a rustic agriturismo surrounded by lush greenery
Casale Serena is a beautifully renovated rural stay in Umbria, surrounded by vineyards and endless greenery.

Why Are Agriturismi Important in Italian Culture?


The agriturismo concept has deep roots in Italian culture, emerging as a response to the industrialization that began in the 20th century. With many Italians moving to cities for work, there was a growing concern for preserving rural traditions and ways of life. Agriturismi became a way for farmers to generate income while also inviting travelers to experience the beauty and authenticity of rural Italy.


Today, these agro-tourism experiences shine a spotlight on Italian heritage, and many agriturismi host activities that celebrate local customs like olive oil tastings, grape harvesting, or traditional cooking classes. By staying in an Agriturismo, you are not just renting a room; you are participating in a living tradition that has been lovingly maintained by generations and that preserves the territory on which it was built.


At Terre di Zaccanello, Sicily, it is possible to participate in this one-of-a-kind experience.



The Benefits of Connecting with Nature


Staying in an agriturismo or rural retreat provides guests with a direct connection to the land. Imagine waking up to the sounds of chirping birds, the gentle rustle of leaves, and the sight of endless vineyards bathed in sunlight. This connection to nature does wonders for the soul.


Studies have shown that spending time in green spaces can reduce stress, improve mood, and promote overall well-being.


Nature is not only nice to have, but it’s a have-to-have for physical health and cognitive function.

Whether it's a leisurely walk through vineyards, a hike in the nearby hills, or simply enjoying a picnic outside, being surrounded by the beauty of the Italian countryside encourages relaxation and mindfulness.


Wide angle view of a scenic Italian vineyard in the countryside with friends enjoying a picnic together
Enjoy a lovely picnic surrounded by vineyards with your loved ones - there's no problem that can't be solved after a glass of wine.

Savoring Authentic Italian Cuisine


The best for last... or simply at whatever time we please. One of the best parts about staying in an agriturismo is the opportunity to savor authentic Italian cuisine. Meals are often prepared using ingredients sourced from the property itself, ensuring freshness and quality that you simply cannot find in chain restaurants.


Imagine enjoying a home-cooked meal of pasta made from scratch, drizzled with olive oil pressed right from the trees outside your window. Rural Escapes' retreats offer cooking classes, allowing you to learn the secrets of Italian cooking from local chefs. The best part, you get to eat your very own Italian dish. You'll leave with recipes, a fuller belly, and perhaps even lifelong friends.


In Italy, food is sacred. The celebration of food goes beyond taste; it embodies the Italian philosophy of la dolce vita - the sweet life. Meals are often enjoyed with family and friends, turning dining into an experience rather than just a necessity.


Italian dinner with ravioli, a stuffed pasta. Garnished with bacon and greens. Bluish glasses and a relaxed dining setting.
Rural Escapes curates only the best properties representing Italy's wonderful territory. If you love the Italian cuisine, you can't miss the amazing dishes of Chef Pietro Parisi at Tenuta Contessa, Calabria.

Experiencing a Slower Pace of Life


In today’s fast-paced world, finding time to relax can feel impossible. However, the tranquil environment of an agriturismo encourages a slower pace of life. Here, you can fully unwind and appreciate everyday moments that often go unnoticed.


Slow travel is truly the key to appreciating the destinations you visit.


Spend a leisurely afternoon exploring nearby trails, sipping local wines during sunset, or simply enjoying a cup of coffee while gazing out at endless fields. The absence of urban distractions casts a spell that invites you to breathe deeply, unwind, and relish each moment. Before you know it, you'll feel recharged, refreshed, and inspired.


Rural landscape in Puglia at sunset with green fields, scattered houses, and a winding road. Warm hues in the sky, creating a peaceful atmosphere.
In the south of Puglia, is Masseria Palane, where watching the sunset is just one of the many beuaitufl things it has to offer.

Making Memories That Last


Staying in an agriturismo or rural retreat also presents an opportunity to cultivate deeper connections, not just with the landscape but with the people around you. Small, family-run agriturismi often foster a sense of community, allowing guests to meet new people, engage in activities together, and share stories around the dinner table.


You might find yourself bonding with fellow travelers over shared experiences or receiving advice from the friendly hosts about local attractions off the beaten path. These genuine interactions enrich your travel experience and create real, lasting memories.


Why Choose Agriturismi and Rural Retreats for Your Next Vacation?


If you’re seeking a meaningful and peaceful getaway, agriturismi should be at the top of your list. A few compelling reasons to choose this form of accommodation include:


  1. Cultural Immersion: You’ll get to experience Italy’s authentic rural lifestyle and celebrate its rich culinary traditions.


  2. Nature Connection: With plenty of natural beauty at your doorstep, you’ll find it easier to relax and reconnect with what truly matters.


  3. Reduce Stress: The slower pace of rural life encourages mindfulness and relaxation, making it an ideal escape from the daily grind.


  4. Unique Experiences: Participate in everything from farm activities to traditional cooking, adding a special touch to your travels.


Lastly, while there are many types of accommodations available worldwide, agriturismi offer a unique blend of comfort, authenticity, and the chance to be part of a living tradition that has stood the test of time.


In a world where travel can often feel superficial, staying in an agriturismo allows you to slow down and appreciate the beauty around you. So, pack your bags, grab your sense of adventure, and embark on a journey to the Italian countryside... you may find that it not only enhances your travel experience but also makes you happier as well.



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